Social Media Marketing and Optimization

Best practices of Social Media Marketing for your needs

We develop exclusive content and build an emotional connection with the audience. Each project has a team of experts in SMM: strategist, content manager, editor and advertising manager in social networks. It’s include:

  • Strategy Development
  • Competitive and Marketplace Research
  • Social Media Brand Expansion
  • Ad Managemet
  • Community Management
  • Contest & Promotions
  • Content Creation
  • Conversion Optiomization

Search Engine Marketing

It is simply a process of gaining traffic to a website via paid advertisements. In other words, it is the type of internet marketing. It increases the visibility of websites on search engine result pages. In addition, it works with paid ads.  Therefore, search engine marketing makes a significant increment to your brand building and client establishment. However, search engines need a platform for marketing. These include Google, Yahoo, Bing, etc. The most common Marketing place is Google Ad words for paid advertisements.

Moreover, Keywords are as important as in SEO. It works as a campaign. To run a successful search engine marketing (SEM) campaign, keyword research plays an important role. Facebook ads or other social media ads are not part of SEM. Similarly, search engine marketing uses the PPC web model but not all the social media PPC services. It becomes an integral part of internet marketing.

SEM terminologies for a better campaign

Moreover, there are many factors that are included in better campaign management. The quality and refining of a PPC search ad campaign matter a lot. There are some important factors included in SEM which are given below-

  1. Quality Score (QS)- The quality score of the website is based on user experience. The mains in QS conduct relevant keywords, ads, and URL. Hence, it raises the score of a website and lowers the PPC cost.
  2. Click Through Rate (CTR)- The term simply defines as the number of clicks received by the advertiser for their ads, compared with a number of views or impressions. Therefore, CTR formula seems like that> Number of clicks/ number of impressions= CTR
  3. Bounce- It is quite different from the bounce rate. Bounce simply stands for the visit on a single page, a single session on your website. Additionally, the session considers the time between arriving and assembles the engagement within the page (clicking video, etc.). If the visitor does not open anything then the session timing includes as 0.
  4. Bounce Rate- It describes the percentage of bounces. It seems a good indication if the bounce rate of your website is low. While a visitor does not spend time or not engage with any page on your website, it increases the bounce rate. It is not good for the reputation of your website.
  5. Landing Page Creation- The landing page inside your website is a brief description of your business. It should be relevant to your services or products. Additionally, it becomes a better user experience for the customers. It also affects the QS of your website.
  6. Keywords- The selection of the right keywords is mandatory for every campaign. There are many keyword research tools that help to select the right keyword. A relevant keyword ranks more and you get good conversion rates. Try to choose medium or low competition keywords. These rank very soon as compared to high competition keywords.
  7. Negative keyword list- It is a selection of that keyword that is not relevant to the business. These are not beneficial for our business and we waste money on ads for these keywords. For example, if a cake shop ads for its services and products, then cake recipes are not relevant to the cake business. So, it considers as a negative keyword.
  8. Ad creativity- It plays an essential role in the quality of ads. A creative ad looks very attractive with content or visualization. The uploading time is also affected by ad quality.
  9. Ad extensions- These are the nifty features. These ads on a further feature in your advertisement. The extension can be called, location or site extension, etc.
  10. A/B Testing- It includes the comparison of ad platform that will perform better. Google automatically set the best-performed ad on top.

Social Media Optimization

Social Media Optimization is also known as SMO. It increases awareness of the product or service via social media channels. Different kinds of social media outlets and communities are used for viral publicity. Hence, it drives traffic to your website. Therefore, many social media platforms include in this process. The most famous channels are Facebook, youtube, Instagram, LinkedIn, etc. It basically considers the optimization of your ads on social media.

Moreover, social media optimization looks like SEO. It works on several factors which conduct very important. The fundamental social media networking for SMO includes –

  1. RSS Feeds
  2. Social News
  3. Social Bookmarking sites
  4. Video
  5. Blogging sites
  6. Social sites

However, it works for the optimization of the post on social media websites. Similarly, SEO and SMO, both send traffic to websites. SEO basically works for the ranking of the website but SMO optimizes the social media platforms. The major benefits of this strategy conduct various factors such as-

  • Target specific audience
  • Low-cost service
  • Helps to build brand
  • Search engine ranking (best quality backlinks included)
  • Create scope of marketing on an international level
  • Effective maintenance of social media platforms

In addition, Social media optimization also serves with different services. These services are an important part of this technique. The common but essential aspects are given below-

  • ORM (Online Reputation Management)
  • SMM
  • Customer settlement
  • Services for social channels like LinkedIn, Facebook, etc.
  • Quality content will be easy to share

Furthermore, the major fact is that to become loyal to your customers. This service helps you to find the right clients for your business. However, these all are the search engine marketing factors. Without these, we cannot imagine online marketing or its optimization. According to a survey, 3.712 billion people use the internet in routine. Hence, online marketing promotion is more beneficial as compared to traditional. Kaler digital media also serve with the best digital marketing services.

Moreover, Kaler digital media is also a renowned company in Chandigarh. It serves with the best Social Media Optimization services. It converts leads to customers. It works with modern techniques. The whole services of digital marketing by this company are transparent. The content should be always unique and eye-catching. For more information, visit the official site of the company.

Contact Us:-

Contact no. – +9182838-442201 ,+9178146-58813

Address – SCO. – 142-143, 3rd floor,

 Office no.-302, sector – 34,



Benefits for your business

Increases brand awareness
Support for the formation of the company’s image or brand using the multimedia capabilities of social networking
SMO allows you to get feedback from potential and real customers to improve the quality of services
Increases audience loyalty
Formation of user confidence in the brand, product, company, achieved through the interaction within the social network
Base of potential customers
SMO allows you to build a base of potential customers for further conversion into real customers

Work process

Research of Social Networks
Strategy Development
Launch of advertising campaign
Analysis and conclusions

Our SMO Cases

Can say about these guys only good words. It has been a pleasure working with them creating the strategy for my company and even some more things.

- Mary White -

Can say about these guys only good words.

- Marissa Miller -

It has been a pleasure working with them creating the strategy for my company and even some more things.

- Erik White -

It has been a pleasure working with them creating the strategy for my company and even some more things. Can say about these guys only good words.

- Kati Manson -

Can say about these guys only good words. It has been a pleasure working with them creating the strategy for my company and even some more things. Can say about these guys only good words. It has been a pleasure working with them creating the strategy for my company and even some more things.

- Jordan Pol -

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